By our correspondent
KARACHI: The Management Association of Pakistan (MAP) hosted an exclusive session at a local hotel in Karachi, featuring Simon Atkinson, Chief Knowledge Officer of Ipsos. The event gathered MAP’s prominent members for an enriching exchange with Atkinson, an industry leader with over three decades of experience in global research and communications.
The session commenced with a warm welcome from MAP’s President, who set the tone for an afternoon of deep insight. Atkinson, leveraging his extensive experience connecting insights from over 90 countries, shared Ipsos’ recent findings on the Pakistani market. His presentation focused on emerging preferences and challenges faced by businesses in Pakistan, shedding light on how companies can navigate the complexities of an increasingly globalized world.
The session included a highly interactive Q&A segment, where MAP members engaged directly with Atkinson. Discussions delved into how businesses can apply data insights to shape their strategies, as well as the evolving role of market research in a rapidly changing business environment. The event proved to be a valuable opportunity for MAP members to gain firsthand knowledge from Ipsos, underscoring MAP’s commitment to providing world-class resources to Pakistan’s business community.
