Press Release
KARACHI: Shamooz celebrated the grand opening of its first stand-alone outlet in Karachi earlier today, marking an exciting new chapter for the brand with a refreshed identity, elevated aesthetic, and continued commitment to timeless quality and style. The event was attended by socialites, celebrities, influencers, and well-wishers from across the city.
The chief guest was celebrated television star Hina Altaf, who performed the ribbon-cutting ceremony. Her presence added glamour and warmth to the evening as she inaugurated the new Shamooz outlet and met fans and guests. Her participation highlighted the brand’s growing influence in contemporary Pakistani fashion.
Shamooz, by designer Imdad Yousuf, is a proudly Pakistani clothing brand that has inspired customers by turning clothing into an expressive art form. With outlets in Islamabad, Rawalpindi, Multan, and Bradford in the UK, as well as this new Karachi location, Shamooz is rooted in the philosophy that creativity surrounds us in color, texture, and composition. Its designs aim to make every wearer feel important.
The brand offers a diverse range of apparel, including ready-to-wear outfits, formals, bridal wear, and unstitched fabric, combining modern design sensibilities with traditional craftsmanship. Its commitment to quality and customer convenience extends to services such as free nationwide shipping on qualifying orders. To mark the opening, Shamooz introduced an exclusive flat 50 per cent discount on its entire range in the store, starting from 8 pm and continuing until December 7.
The evening saw lively foot traffic, engaging interactions, and a warm community atmosphere. Guests explored the newly opened space, previewed the eye-catching collections, and admired the brand’s visual identity. The successful turnout reinforced Shamooz’s reputation as a fashion-forward label with a growing customer base.
